Who it is for
UA leads, product analysts, and founders who already buy media and still cannot explain why two sources with the same CPI produce opposite retention.
Stop treating a cheap install as a cheap install.
Acquisition channel quality scoring
Datatracebase is a Bangkok teaching desk for product and growth operators who need a score that follows retained value, consent rates, and creative decay — not yesterday’s blended ROAS.
118campaign reviews logged in the 2025 desk
7.4 wksmedian time to a usable first scorecard
31 teamsworking from Bangkok or nearby markets
Flagship programme
Channel Quality Scoring Studio
The Studio is a six-module programme that turns acquisition sources into scored inventory. You build a rubric that weights Day-7 retained users, SKAN postback coverage, consent mix, and creative fatigue instead of ranking networks by CPI alone.
Classes run as critique sessions. You bring live campaign exports; the room argues the score. By week six you leave with a channel ledger your finance partner can actually read.
From the room
Operators after their first scorecard
The paid source decay module in Scoring Studio finally gave us language for why Network B looked cheap in week one and toxic by week three. We retired it without a political fight.
Short version: Chiang Mai, two-person growth pair. The store listing lecture changed how we treat organic as a channel instead of a leftover.
Homework during Calibration Lab weeks ran heavier than the syllabus implied, and the spreadsheet templates assume you already have SKAN postbacks in decent shape. We still kept the scoring rubric; it is the first artefact finance has not sent back.
What the desk actually teaches
Four judgements every score has to survive
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Retained quality, not CPI rank
A source is scored on who remains after day seven and what they spend, not on how inexpensively they arrived.
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Consent and coverage gaps
iOS ATT mix and incomplete postbacks are treated as quality defects, not footnotes in a dashboard export.
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Creative decay vs audience rot
You learn to separate a tired asset from a tired audience before you kill a network that still has inventory left.
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Organic as a scored surface
Store listing, referral, and brand search sit on the same ledger as paid. Halo is estimated, not wished away.
Field notes
Recent writing from the desk
Why paid install quality often collapses after week three
A pattern we keep seeing in Bangkok UA desks: the cheap cohort is a sampling artefact, not a durable audience.
Scoring channels when ATT consent stays uneven
How Thai iOS mixes should change the weight you give a network, even when Android CPI looks calm.
If you cannot explain a source’s score to a finance partner in one sitting, you do not yet have a score. You have a dashboard.
Enrolment is arranged by note, not checkout. Write to the Silom desk or browse seats first.