Programmes

Four ways into the same craft.

Start with Scoring Studio unless you already have a rubric and need a narrower lab. Seats are informational on enrolment; nothing is sold through checkout.

Laptop displaying acquisition performance charts

Flagship · 6 weeks

Channel Quality Scoring Studio

Build a defensible channel score from retained value, ATT coverage, week-three decay, and organic surfaces. Critique-led, export-driven.

Team collaborating around a table with laptops

Lab · 4 weeks

Attribution Leak Detection

Find double counts, broken SKAN joins, and MMP mismatches that quietly inflate a source’s score. Best after you already keep a ledger.

Abstract data visualization on a monitor

Lab · 4 weeks

Cohort Integrity

Stop vanity cohorts from dressing up weak sources. You rebuild retained-value tables so week boundaries match how users actually behave.

Analyst reviewing documents and a laptop at a desk

Seminar · 3 weeks

Organic Baseline Calibration

Place store listing, referral, and brand search on the same scorecard as paid, with a humble estimate of halo instead of a guess.